A 360° campaign to honour and celebrate women leading to the launch of Wonder women 1984 movie.
The brief was to reference the 80s neon synthwave visuals of Wonder women 1984 movie poster.
We gave women the stage, presented the main promotion as a gallery space - a stage made up of various neon signages
and light boxes housing the footage, showcasing the different aspects of women.
The logo is worked into a luminance signage. "WOMEN"is a glossy slick glass block. Bold, Cool, mysterious but subtle.
"Of Wonder" is a neon light tube sitting inside of “WOMEN".
When lit, "WOMEN" comes alive, illuminated with wonder.
A visual metaphor of the different faces of womanhood.
Credits
Concept, Art direction, 3D Design : Shirley Cheng
Graphic Designer : Henry Velge
Producer : Daphne Tan
3D & Post production : Pixel Motion
Awards
Promax Asia 2020 Best Print Campaign
Silver
